What is Staging?
Staging is when a home is furnished and decorated before it is put on the market for sale. A staged home that is well done will highlight each room, but not crowd it. The following are several questions that I will attempt to address, like: How much does it cost? How long will it be furnished for? Who pays for it? Will it yield the seller more money at the end of the sale?
Staging a home can cost any where from several hundred dollars to thousands depending on size of home, services provided and the specifics of each contract. The details of the services you expect from your stager must be outlined in the contract before you sign the dotted line. Staging companies will normally have a minimum time period (days/weeks) that a potential client should fully understand. The cost really depends on exactly how many rooms they (stager) are furnishing and for how long. The contract should stipulate several important items like exactly what time and date the furniture will be installed and removed, what would it cost if you wanted to extend or adjust the time period of your contract?, and who is responsible for the furniture while it sits in your home? It is also important to ask, when does the staging company expect to get paid?
Typically, staging is an expense that the seller pays for. Does the seller benefit from staging a home…absolutely! If done well by a professional company it can benefit the seller by not only selling the property faster, but also for more money. A critical point to mention, especially in this market is that not only is it important to price a home competitively; some may consider it aggressively, but also critical is how a home shows.
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7 Responses to “What is Staging?”
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Very good Blog,Francis! Do you happen to know the statistics on how much more a house sells when it is staged vs when it is not?
Burt
http://www.RealEstateBurt.com
Thank you Burt. Yes, I will do a follow up blog regarding the statistics. Benefits to the seller in the dollar amount as well as days on market for staged verses unstaged.
I agree that staging does help sell the property faster and for more $. Staging gives a warm feeling to the house and change it from a vacant property to a HOME you lke to live in.
Thank you Shokoofeh for reading my blog. I appreciate your commments.
I believe staging has one of the highest returns on investment that a home owner can do in preparing their home for sale to receive maximum value. I do not know facts but a home owner must realize that if a home sells two weeks faster with staging, that is making them money. I believe in Daly City, South San Francisco, and San Bruno where many of the homes for sale are short sales or REO;s a staged home will stand out and therefore yield a quicker sale, higher sale or in this market a sale period.
Great blog Francis, I look forward to the statistics in your next blog as well.
Good thinking Lee, most of the homes in the areas you mentioned are not staged and if they were would stand out from the others.
Thank you Lee for reading my blog. I appreciate your feedback.