Jean Joh

Tech Day at Prudential!
March 14, 2009 ·  

social-mediaThis past Friday, we had a Tech Day for Prudential San Bruno agents.  This great workshop, thanks to the efforts of Michael Monozon and Mark Hasha, focused on the ever-growing phenomenon of online social media networking.  Our main speakers were the dynamic duo of Reggie & Nicole Nicolay, who are quite influential on the internet through their blogging and articles on sites, such as cyberhomesblog.com and mytechopinion.com. The main topics were Facebook and Twitter, which are two of the fastest growing social networking sites.  Reggie & Nicole shared tips on how to set up accounts, make an impact by remembering birthdays, set up business pages, and much more.  They also introduced some great applications, such as iLike for uploading music onto Facebook and www.budurl.com for shortening and tracking links.

A few recurring themes during the workshop were:

1) BE REAL.  You need to be the same person online as offline.  Talk about other parts of your life so that people can relate to you on a personal basis.  Don’t use these sites to just try to market your business, or else people will be turned off and stop following you.

2) BECOME A SOURCE OF INFORMATION.  Seek out resources to share with others, so that you can become someone to whom they’ll turn for their real estate needs.

3) HAVE A PLAN.  Once you have things set up, it should not take more than 30′ per day to maintain if you plan well.  Think of topics that you want to talk about, identify your resources for links and information, and even set specific time(s) during the day in which you will focus on growing your online network.

Ultimately, online social networking should be something that is enjoyable to you and give your friends/followers/twitter tweeps a chance to get to know you.  If you’re simply trying to get a listing or prospecting lead, it’ll be obvious to others. 

Again, thanks to Reggie & Nicole for a fantastic workshop!  I’ll end by passing on a couple links that they shared with us.  For a free e-Book on Twitter for Real Estate Twits by Nicole Nicolay, go to http://www.mytechopinion.com/.  For a free Facebook webinar handout by Reggie Nicolay, go to http://www.cyberhomesblog.com/.  Both of these sites are great resources for any real estate agent wanting to learn more about online social networking.  I look forward to meeting many more people in the online world!  And by the way, be sure to follow me on twitter at: http://twitter.com/jeanjoh.  Happy tweeting!

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Comments

10 Responses to “Tech Day at Prudential!”

  1. Annie C. on March 14th, 2009 11:49 pm

    Hi Jean, thanks so much for sharing the feedbacks and useful links from TechDay. I was so bumped that I missed because of family matters on Friday. Thanks for keeping me informed!

  2. Jean Joh on March 15th, 2009 12:09 am

    Thanks for commenting so quickly Annie! This was just a quick summary, and I’m hoping that others in the office can help fill in what I missed.

  3. Wanda Richards on March 15th, 2009 4:32 am

    Great tips. I would love to do something similar for the agents in my market area.

  4. Nicole Nicolay on March 15th, 2009 8:36 am

    Thanks for the love Jean! You hit the nail on the head with this one…by pulling out the gems from Friday that should become your social media mantras.

  5. Dean Rizzi on March 15th, 2009 10:18 pm

    Thanks Jean, good tips in there. Sorry i couldn’t make it. There was an article in the Chron today… http://www.sfgate.com about facebook and Twitter. check it out.

  6. Brian Boisson on March 16th, 2009 9:02 am

    Jean,

    Great overview, thanks so much.

    I also thought it was a fantastic presentation.

    I was very impressed on how Reggie & Nicole were
    not real “techie”, and made Facebook & Twitter sound so appealing.

    Brian

  7. Adam Chinn on March 16th, 2009 4:40 pm

    Thanks for the post Jean,
    I also enjoyed Tech Day, it was great. Reggie & Nicole have a certain way to present social media, they explained it well. Thanks again to Michael Monozon, Mark Hasha, and I believe Matt helped as well.

  8. Shokoofeh Nowbakht on March 17th, 2009 12:01 am

    I agree with @adamchinn and RT his post. Oops, this is not twitter. In non-tweet language…I agree with Adam Chinn.
    If you don’t remember what RT is, you have to register on twitter.

  9. Francis G. Bautista on March 18th, 2009 3:23 pm

    Thank you Jean for the Tech blog…great overview. Like Adam Chinn, I wanted to thank Michael Monozon for having the vision as to the importance of how technology is changing our business and thanks too to Mark Hasha for his great understanding of technology and the implemintation. I also wanted to thank Reggie and Nicole Nicolay for their great presentation. Cheers to Prudential San Bruno for being leaders of the most cutting edge real estate technology!

    Best regards,

    Francis G. Bautista

  10. Larry Franzella on March 19th, 2009 11:12 am

    It was great to hear the Tech Day was such a success. Mark worked hard to put it together and Nicole and Reggie always provide great content!

    Larry

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