Blogs by Lee Ginsburg


About

I moved to the peninsula area of San Francisco immediately after graduating from Northeastern University in 1976 as Regional Sales Manager for Leonard Silver Mfg. a major gift importer and manufacturer. I owned and operated Designers Center a retail gift and home furnishings store in the Tanforan Shopping Center from 1980-2003. Now my son, Jared and his partner Ed are owner operators. Coming from retail customer service is #1. I do whatever necessary to make your real estate transaction as stressless, sucessful and enjoyable as possible. My retail experience helps me negotiate for my clients both buyers and sellers. In retail I negotiated with vendors, landlords, customers and employees every day. I did direct marketing, mass marketing, personal calls niche marketing and more.
I use all that and more to help sell my clients homes for maximum value.
My marketing experiencing also aids home buyers when coming in with a low offer oe when involved in multiple offer properties

My honesty and professionalism helps the buyer and seller understand the full situation. I treat each transaction as if it is my own.

When not working I enjoy socializing with friends and family. Food is always a great addition to socializing.
I have a cute little Havanese white fluffy dog. My wife of 32 years treats him better than me.
Hockey is my favorite sport but I enjoy basketball, baseball, and football. I do not play golf yet.

Because of my skills, I have helped very successfully the Home sellers, first time home buyer, the move up buyer and the investor. The majority of buyers and sellers that I have represented were located in San Mateo, San Francisco, and Santa Clara Counties.

When you hire me you will receive 100% Honesty, and 110% Effort. My friends often call me a work-a-holic. I call it living up to my obligations. And I enjoy every minute of it.

I will give you all the facts; I will give you the pros and the cons. Being from New York I will give you my opinion but you will make the final decision.

I understand numbers. I personally have been investing in the Bay Area for over 30 years and own investment real estate properties. I have experience in single family homes, condominiums, and multi-unit building with up to 15 units.
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Here is a selection of my recent posts:

Lee Ginsburg:   Lee Ginsburg

Appraisal and Loan Contingency

May 17, 2010 · · 2 Comments

Thought this was very well explained for a confusing and very important matter.

“Q: I’m getting an FHA loan to finance my first home. I’m in contract right now. Our appraisal is done and the house appraised for the sale price but the loan process is not yet done, although I was preapproved. My agent says the lender has to review the appraisal.

I’m confused about the difference between the loan contingency and the appraisal contingency. My agent says I should remove the appraisal contingency, but I’m not sure about that.”

Check out Tara-Nicholle Nelsons answer:
http://www.inman.com/buyers-sellers/columnists/tara-nicholle-nelson/plan-a-contingencies-lessons-buyers

http://leesellsmore.com/

Lee Ginsburg

Remodeling? Don’t do it to resell!

May 8, 2010 · · 2 Comments

Midrange Remodeling Costs Vs. Payback from Remodeling Magazine
http://www.remodeling.hw.net/2009/costvsvalue/division/pacific/city/san-francisco–ca.aspx

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Job Cost Resale Value Cost Recouped Project Job Cost Resale Value Cost Recouped Change vs.. 2008-09
$13,114 $10,674 81.4% Siding Replacement (vinyl) $10,607 $8,476 79.9% clip_image002
$12,760 $11,328 88.8% Window Replacement (vinyl) $10,728 $8,217 76.6% clip_image002[1]
$13,804 $12,175 88.2% Window Replacement (wood) $11,700 $9,044 77.3% clip_image002[2]
$47,052 $32,057 68.1% Bathroom Addition $39,046 $23,233 59.5% clip_image002[3]
$18,864 $14,517 77.0% Bathroom Remodel $16,142 $11,454 71.0% clip_image002[4]
$16,956 $13,922 82.1% Deck Addition (composite) $15,373 $10,904 70.9% clip_image002[5]
$12,838 $11,744 91.5% Deck Addition (wood) $10,634 $8,573 80.6% clip_image002[6]
$3,835 $2,930 76.4% Entry Door Replacement (fiberglass) $3,490 $2,275 65.2% clip_image004[3]
$1,353 $1,732 128.0% Entry Door Replacement (steel) $1,172 $1,470 128.9% clip_image004[4]
$100,023 $73,551 73.5% Family Room Addition $82,756 $54,051 65.3% clip_image002[7]
$83,463 $45,245 54.2% Sunroom Addition $73,167 $37,118 50.7% clip_image002[8]
$184,839 $143,073 77.4% Two-Story Addition $156,309 $107,286 68.6% clip_image002[9]
$63,803 $53,923 84.5% Major Kitchen Remodel $57,215 $41,260 72.1% clip_image002[10]
$124,579 $90,616 72.7% Master Suite Addition $103,696 $67,578 65.2% clip_image002[11]
$23,210 $21,991 94.8% Minor Kitchen Remodel $21,411 $16,773 78.3% clip_image002[12]
$24,712 $18,829 76.2% Roofing Replacement $19,731 $13,133 66.6% clip_image005
Lee Ginsburg

Bay Area Prices up 20%????

April 7, 2010 · · 1 Comment

The headline reads Prices Up 20%.

What do these numbers mean? I am sorry to tell you, your home did not increase 20%. Buyers don’t get scared off and sellers don’t put your home on the market for 20% more than you paid last year.

These numbers are totally misleading. Prices are increasing in some areas and in some price points but not by 20%. Possibly 3-5%.

You can make numbers do whatever you want. First you need to know if the numbers are for Single Family homes or Condominiums or both. Then are they comparing it to the same month in a previous year or just the previous month.  Are they talking about median price or average price. The Median price is the price that is in the middle; there are an equal number of transactions above and below. These numbers are very general. It is interesting and might give a slight indication as to the market in the country, in your state, in your city but Real Estate is very localized down to the neighborhood in the city. If you want to know the value of your home call your Real Estate consultant.   Read more

Lee Ginsburg

Good News! Good Bay Area Real Estate News!!!

March 31, 2010 · · 4 Comments

A lot of positive bills, thoughts and activities have been happening on the Bay Area Real Estate Front. I have been trying to write this for a while. Each time I sit down to write there is more I have to add to it. That is a good problem. So exciting!  Enjoy the Good News.

Home Buyer’s Delight
You can still get the federal Home Buyer Credit of $8000 for the first time buyer or $6500 for the move up buyer. You must be in contract by the end of April and close by the end of June.
For additional information:  http://www.irs.gov/newsroom/article/0,,id=204671,00.html

Because California Home Buyers are special Governor Schwarzenegger signed into law a State credit for home buyers. I personally think this program is great. It helps many people purchase their first home and it puts people to work. A Win-Win!!!
Under the provisions, the bill:            Read more

Lee Ginsburg

Realtors Help Seniors

February 16, 2010 · · 1 Comment

RSVP is Coming

May 3-7

Get The Word Out!

Register now at http://www.samcar.org/userfiles/file/RSVP10_homeownerAPP.pdf

repair

WHAT IS RSVP?
RSVP is an annual week-long community outreach program that takes place in May 3-7 during “Adopt-A-Senior” Week. Realtors of San Mateo County provides free assistance to seniors who cannot otherwise perform certain household tasks due to physical or financial constraints.
FREE HOME SERVICES FOR SENIORS & THE HOMEBOUND
Washing windows, changing furnace filters, turning over mattresses, vacuuming, changing light bulbs, replacing smoke detector batteries and other similar household tasks are just a few chores that Realtors will perform.
The program is one way Realtors and Affiliates can give back to their communities.
Who is eligible?  If you are a senior or homebound and live in San Bruno, South San Francisco, Daly City, Millbrae, San Mateo, Burlingame, Belmont, Foster City or  anywhere in San Mateo County.  
INTERESTED IN FREE HELP
Please call San Mateo County Association of Realtors at 650-696-8200 or
register now at http://www.samcar.org/userfiles/file/RSVP10_homeownerAPP.pdf

Lee@leesellsmore.com

Lee Ginsburg

An Open Letter to Potential Home Buyers and Fence Sitters

January 19, 2010 · · 2 Comments

Dear Home Buyer and Fence Sitter,

The window of opportunity is closing. Let me explain my thoughts. Prices in the Bay Area are already inching up, same with interest rates. The time to receive the Federal Tax Credit of $8000 or $6500 is rapidly approaching. (Must be in contract by April 30, 2010) FHA is talking about increasing the minimum required down payment and or increasing the cost of required mortgage insurance.

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You can purchase a home today and your costs will be fixed for the next 30 years. What else can you buy and maintain the same cost for the next 30 years? Rents will continually go up. You are at the Landlords mercy. It is time to get off the fence. The first step is to get pre-approved. This will tell you what the bank will loan you. There are many loan programs out there. I could refer you to someone if you would like. The pre-approval process is easy, is no cost and with no obligation. If you don’t do it now you will never know.

You do not need a large down payment. You can purchase a home with only 3.5%. Yes you need mortgage insurance. I don’t like mortgage insurance but if that is the only way to own a home, then go for it. Mortgage insurance will go away once you have 20% equity. Economists think values will increase substantially in the next 3-5 years and that will more than make up for the mortgage insurance. Some people tell me they want to save for a larger down payment. That bothers me because from my experience most people cannot save as much as prices increase.     Read more

Lee Ginsburg

It’s Working and Working Well!!!

December 27, 2009 · · 1 Comment

You might ask, what is working and working well.  I am speaking about the $8000 Home Buying Credit.  A recent home buyer brought up the $8000 credit and told me that was the motivating factor for him and his wife purchasing a home.  The termination date creates urgency and action.  Low prices are motivating but not the cause of action. Many think they can time the market.  Good Luck to them.   People in the business think the lowest interest rates in 40 years should be creating urgency.  It certainly makes people think but low rates is all many of these young first time buyers know.  I purchased a home in 1982 at 14% interest and that was considered good.  Today’s 5% and below interest rates are like the “After Christmas Sale”.  But still does not create the urgency since many believe it will last forever.

    dollar-sign

The $8000 federal tax credit was extended and now sounds like it will really terminate April 30, 2010.   Now that creates urgency!  OK; the credit created a home sale and that helps stabilize pricing.  Let’s not forget all the mouths a home sale feeds: the realtor, mortgage broker, title people, escrow company, termite inspector, home inspector, city tax coffers, and more.  Now let me show you all the mouths my client fed by spending his credit on: landscaping, painting, double pane windows, window coverings, furniture and more.  Others may remodel a kitchen or bath, carpet, appliances, roof, etc.  My client purchased the home from a flipper who must have put $50,000 into the home.  Add that up, and the $8000 quickly turns into over $100,000 of added income to local people. That feeds lots of mouths.  Being employed in Real Estate and related fields, as Americans and Smart business people we should be ecstatic.  I know I am. I am a believer.       Read more

Lee Ginsburg

My Thoughts for Real Estate in 2009 in San Francisco and the Peninsula

November 16, 2009 · · 3 Comments

The year began with home prices free falling and no end was in sight.  In April we, in the business began seeing the light at the end of the tunnel. Homes in the starting price points began selling and inventory started to stabilize. Banks were pricing their homes on the low range and were receiving multiple offers.  I consider single family homes under $700,000 to be the starting price point on the peninsula. Homes over a million dollars were having trouble due to the higher interest rates for loans of that size and the lack of lenders willing to loan. Loans under $729,750 were backed by the government and hovered around all time lows all year. Loans were broken up into different categories. Rates for loans under $417,000 were below 5%; rates for loans between $417,000 and $729,750 were slightly higher. Above that they took a jump. Finally we are now seeing the rates for the larger loans fall into line. Today rates are below 4% fixed for five years for loans under $417,000. That could be the right loan for many people.      Read more