Benefits of staging!
After writing my blog on “What is staging?” I am following up with the benefits of staging and the return in dollars to the seller. After some thought, I called a friend, Yvette Thoma, who was a San Bruno Prudential Realtor and who has gone on to successfully open “Let’s Stage it” a local staging company.
She was kind to provide me with some real numbers and facts. Per Yvette Thoma “Out of the last 25 homes staged in 2008, “Let’s Stage it” clients in San Francisco recieved 3% above average market asking price and in some cases 8% above asking. The homes also sold in half the time.” Per Yvette “the cost of staging is much less than your first price reduction!” Lastly “Staging is not a expense it is an investment and is tax deductible.” Read more
Negotiation Skills – The Most Important Reason to Hire a Professional Realtor
Today has been a nerve wracking day. I have a home listed here in Brisbane that has been on the market for a couple of months. During that time, there have been 2 people who have consistently expressed serious interest. Earlier this week, one of them finally stepped up to the plate and brought us an offer. We went back and forth with counter offers and then yesterday, when my Sellers were all set to sign the most recent counter, the phone rang. Of course, it was the agent for the other interested party! He finally had his ducks in a row and was ready to bring an offer. Would we wait until today at noon before accepting the other offer? Alrighty, then. After conferring with my clients and weighing our options, we decided to wait.
It is now almost 4:30 and, needless to say, the noon deadline has long since passed. I know that the agent met with his client at 1:00 p.m., but I still don’t have an offer in hand and his calls are going straight to voice mail. Aaaaaaah! Read more
Do Home Sellers Want to Hear the Truth?
On first impulse, most homeowners would say that, of course, they want their agents to tell them “the whole truth and nothing but” when it comes to the sale of their home. But do they really? There is a common mistake that home sellers make: choosing a real estate agent based on the price that the agent says they can get for the home. Don’t make this common mistake!
What is Staging?
Staging is when a home is furnished and decorated before it is put on the market for sale. A staged home that is well done will highlight each room, but not crowd it. The following are several questions that I will attempt to address, like: How much does it cost? How long will it be furnished for? Who pays for it? Will it yield the seller more money at the end of the sale?
Staging a home can cost any where from several hundred dollars to thousands depending on size of home, services provided and the specifics of each contract. The details of the services you expect from your stager must be outlined in the contract before you sign the dotted line. Staging companies will normally have a minimum time period (days/weeks) that a potential client should fully understand. The cost really depends on exactly how many rooms they (stager) are furnishing and for how long. The contract should stipulate several important items like exactly what time and date the furniture will be installed and removed, what would it cost if you wanted to extend or adjust the time period of your contract?, and who is responsible for the furniture while it sits in your home? It is also important to ask, when does the staging company expect to get paid? Read more
Pricing Homes to Sell in the Bay Area
Pricing homes to sell. Please note I said “To Sell” not just “For Sale”. Correct Pricing in today’s Bay Area’s Real Estate Market is more important than ever. To review market value please check out, http://www.pruvoices.com/2008/10/what-is-market-value/ Overpriced homes do not get viewed. They remain on the market for a long time, become stale and even after chasing the market with price reductions usually sell below market value. Buyers think something is wrong with it; the sellers are frustrated and desperate. Read more
What is Market Value
To determine pricing first one should determine present market value. When assessing residential property four major factors account for I’d say about 75% of the value:
- Location · Living area size · lot size· condition/renovations of the property.
Other factors that come into play are the number of bedrooms, baths, bonus areas, in-law potential, color scheme, floor plan, pool, fireplace, single or multi story, attached or not plus more. Read more
Don’t Get Caught with a Bad Agent
If you are in the process of selecting a real estate agent to represent you in the sale of your home, or in the purchase of your home, you owe it to yourself to be very selective on who you choose to represent you.
A good agent, who is knowledgeable, skilled and has a good team behind them, is a Read more
What is TDS?
“What is TDS?” my client asked. It is a 3 page Transfer Disclosure Statement which the seller is required by law to fill out. The main purpose is for the sellers to disclose to the buyers anything they know about the condition of the house. 
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