Nothing Personal…It’s Business!
You’ve lovingly taken care of your house for years, have loads of memories, plans for your future and you assume that all these factors will add value for a buyer. Or you’re a buyer and while the neighborhood you like is a little out of your price range, you want to write offers because you grew up there and want your children to have the same experience. Here’s the problem…if you are the buyer, the seller isn’t interested in your story and sellers, a buyer doesn’t really care about the sentimental attachment to your home. In short, buying or selling a home is a business transaction pure and simple. Read more
Old School Pricing Is Out and Price It Right Is In
Many sellers are determined to set their listing price higher than they are willing to accept so they have room to negotiate. With the New Millennium buyers they unfortunately will not get any offers. Today’s buyers are more educated than any others. The internet gives the buyers the opportunity to research all public records. They know the price of all the homes in the area that sold recently and are on the market. They know the trends, the cost per square foot; they know what the seller paid for the home and how much they owe and sometimes the improvements the owner has completed. If a home is over-priced the “New” buyer is almost offended that someone would expect them to purchase it at the “Over Valued List Price” so they don’t even make an offer. Many don’t even waste their time to view the home. That is the old school pricing method. My parents would have done that. Back then information was not so accessible. Read more
Missed Opportunity ?
Recently, it seems that all the buyers have come out of the wood work….
We have been inundated with large groups at our open houses and receiving large amount of “sign calls” and inquires on our websites…
But the one thing that has not changed is fear…Depending on where the property is and the price range that it is in, there is a different strategy on how to make an offer. I think the public understands that the interest rates are great, and inventory has lessened, and buyers are hearing about multiple offers; but there is something that is preventing them to make a move. My advise: Work with your agent…let them help you understand… ask a lot of questions.
Just this week, I have encountered buyers who I met a few weeks ago, they saw this home in their price range, and have their financing in order, but they needed time to “think about it”. When they came back to reconsider the home, it was gone (in escrow with multiple offers). Had they written a couple of weeks ago it could have been theirs.
Don’t lose your opportunity. There are several ways to protect yourself from competition and allow you to participate in obtaining home with your price and terms.
How much under the list price can I offer?
This is a question I am asked quite often. Many people get their real estate news from what they hear on the radio, watch on tv, or read in newspapers. What many do not do is actually speak to the people who are in the business and have up to date information on the current market. Although I encourage my clients to ask any questions that comes to mind, it is my job and responsibility to explain to them what I have experienced in the market and where I think it will go from here. Of course, I can not predict the future, but if the facts are studied, trends can be found. I feel it is very important that I educate my clients on the current market, so that we can work together to accomplish the common goal. Read more
San Bruno Real Estate “Shake Up”!

Skycrest Village- New Homes- San Bruno
From the Skycrest Village, new homes in San Bruno, to the bank owned fixer uppers, San Bruno homes for sale are feeling the shift of a real estate “shake up”! Inventory over the past few weeks has dwindled down to a mere 40 homes for sale and 15 condos. That’s not too many when you consider that San Bruno consists of 14,677 households.
It’s Getting Better All the Time
It’s Getting Better All the Time
Federal Reserve Chairman Ben Bernanke has forecast an end to the US recession, which he believes will be kaput before 2010. Bernanke also told the Congressional Joint Economic Committee that the collapse in the housing market, which began three years ago, may have bottomed out, something we’ve been saying for the past month. Read more
Has The Market Already Changed? I Think So!
I have been working with some clients for the past few weeks. They have been pre-approved for a loan and we have been looking at many homes in hopes of finding them what they are looking for. We find a nice house in Pacifica, they write an offer that is over the listed price. I heard back from the listing agent today, informing me that there have been 20+ offers some of them coming in at about $100,000 over the listed price. Read more
Short sale?
What is the ubiquitous term: short sale mean? Many people may have an idea of what that term means, the following is a condensed version of a short sale. A short sale is when the owner of a property is upside down meaning they owe more than what their property is worth and they cannot refinance for that exact reason. They have fallen behind on there payments in many cases due to a jump in interest rate or loss of job. One option is to short sale the property and attempt to sell it before it goes into foreclosure. A short sale may satisfy a sellers outstanding debt (if the seller did not pull equity) and is not as bad as a foreclosure for their credit. The operative words are ”as bad” I want to be clear it will negatively impact the sellers credit to some degree. Read more

