Lee Ginsburg

Do I Need An Agent?
December 4, 2011 · · 2 Comments

I was at a recent home buying workshop and someone asked if she needs an agent.

In the Bay Area the buyer does not pay for the agent to help them find a home, help them negotiate; walk them through the process, etc. The buyer also does not pay the agent for helping them digest the comparable properties, or get inside information concerning the home or the comparables, educate them on the neighborhood, and more. The buyer never pays the agent anything. The seller’s agent pays the buyer’s agent for assisting them in selling the home, but the agent has a fiduciary duty and obligation to their client, the buyer.

So why wouldn’t you want someone to do all the dirty work, to bounce ideas off of, and to pick their brains with no cost to you.
Every transaction is different. The buyer’s agent does all of the above and more depending on each individual situation.

realtor

The most important task the buyer’s agent performs but hardly mentioned, is helping the buyer maintain their emotions. I have seen buyer’s get so excited about a home that they would pay anything for it. Well maybe not anything but more than necessary. A good agent will protect the buyer by making them see reality. On the other hand they might be offended by the seller’s response and might react by cancelling the transaction or respond negatively and blow the deal. An agent is the buffer.

An agent will help the buyer see through the seller’s messy home to see the bones and layout of the home. An agent will keep the buyer focused on the purpose of buying a home, facing reality and prevent them from getting sidetracked. I remember helping a newly married couple with a baby purchase their first home. They liked the well decorated home in a not so good area. They were not familiar with the area. They were prepared to write an offer and I did not want to discourage their enthusiasm. I suggested on the way home we drive by again. We did and they calmed their emotions and changed their thoughts on their own.       Read more

Bernadette Ramirez

Buyers… Buyers… Buyers, Here’s a little food for thought for you…
April 29, 2011 · · 6 Comments

Working on a day to day basis with buyers can be rewarding most times; however, at times working with buyers can be tedious, tiring, relentless, and at times down right exhausting! Does this mean I’m doing my job? Yes, but it also means buyers need to change with the times. There’s been a drastic change within the real estate world just in the last few years. Competition in the market continues. Now buyers should be jumping out of their seats with overwhelming joy that our INTEREST RATES and PRICES are the bomb right now! WHY are you waiting? I couldn’t even tell you how many times I have encountered buyers who THINK they are ready to buy until they actually get out there and look. Then it’s like most of the buyers out there turn into kids in a candy shop whose parents told them they are limited to just one, only worse, they not only can’t choose but they turn the candy over to look at the calories and fat content on the nutrition information only with houses. Could you imagine what that’s like for your agent?

Now that I have your attention, humor me just for one minute,    Read more

Kathy Wall

Open House Etiquette
December 7, 2010 · · 4 Comments

For the last 17+ years, I have been selling real estate and, for the first 16 of those years,  have hated doing open houses.   I love meeting new customers, but if it is a slow day it can be incredibly boring.    Nowadays, I enjoy them a lot more,  because I bring my computer and can accomplish quite a bit (well, alright, sometimes I play word games and don’t actually accomplish too much, but I’m a lot happier!)  

While doing my open house yesterday, I had plenty of time to contemplate, since it was pouring down rain and absolutely no one came.   Fortunately, the house I was holding open was warm and cozy, so it was pretty comfortable.    Since I had so much time, I began thinking about the whole open house process.  

I thought it might be helpful for all of the buyers out there if I shared a few thoughts about the etiquette of open houses.   A few helpful hints are:        Read more

Nicole Machado

Mixing Business with Pleasure… does it actually mix?
November 19, 2008 · · 1 Comment

Have you ever felt obligated to use a family member when it came to a business deal? While most of us have, has it ever left you wondering if that was the best decision? In some cases, it is an ideal circumstance. While in others it may be an uncomfortable situation that you were strong armed into. Read more