PruCalVoices

Nothing Personal…It’s Business!
May 29, 2009 · · 8 Comments

You’ve lovingly taken care of your house for years, have loads of memories, plans for your future and you assume that all these factors will add value for a buyer. Or you’re a buyer and while the neighborhood you like is a little out of your price range, you want to write offers because you grew up there and want your children to have the same experience. Here’s the problem…if you are the buyer, the seller isn’t interested in your story and sellers, a buyer doesn’t really care about the sentimental attachment to your home. In short, buying or selling a home is a business transaction pure and simple. Read more

Lee Ginsburg

Pricing Homes to Sell in the Bay Area
November 2, 2008 · · 2 Comments

Pricing homes to sell.  Please note I said “To Sell” not just “For Sale”. Correct Pricing in today’s Bay Area’s Real Estate Market is more important than ever.  To review market value please check out,   http://www.pruvoices.com/2008/10/what-is-market-value/  Overpriced homes do not get viewed.  They remain on the market for a long time, become stale and even after chasing the market with price reductions usually sell below market value.  Buyers think something is wrong with it; the sellers are frustrated and desperate.  Read more