Should I Tell Them What They Want to Hear?
Over the last couple of months I have lost out on three listings….three really good homes in great locations..because I was honest with the potential clients. In each case, the owners had very unrealistic expectations about what they could get for their property, or as sellers are fond of saying what they “needed” to get out of their properties.
I did everything that I could to be upbeat while meeting with all of them, but two of them wanted $1,500,000 for homes that were either in much need of updating or that had been updated in a particular style that would not be appealing to a large number of buyers. Both of those homes were cluttered and had several pets roaming around, which would make them hard to show. The owners said they “sensed a lot of negativity” when I made a few recommendations about things they could do increase the value of their homes.
Anyone who knows me, knows that I am about the least negative person around….I always try to put a positive spin on everything…but it’s my job to try to help owners get the best possible price for their home, so I have to tell them things that would help them or I wouldn’t be doing them justice. Read more
Prices Are All Over the Map…Where Are You?
The way you answer that question will depend largely on whether you are the buyer or the seller. A seller may look at the highest comparable and start spending the cash. While the buyer will zoom in on the lowest comparable, add a couple bucks and consider the seller lucky to get that. Trouble arises when the spread between the two is a substantial one. Multiple factors that can influence the price of a home, some having to do with the home itself and others with the market. Figuring out where the subject house sits in the spectrum can go a long way selling a home or getting the one you want. Read more
South San Francisco Farmer’s Market
The SSF Farmer’s Market is entering into its down home stretch for the season. Don’t forget to stop by and check it out before it’s gone….
The South San Francisco Farmers’ Market opened Saturday, May 8th at Orange Memorial Park and will run until October 30th. Market hours are from 9:00 a.m. – 1:00 p.m.
For additional information please view the attached flyer or visit www.pcfma.com.
Down load flyer: ssf farmers market flyer
Get ready for fall by creating some tasty soup’s with fresh ingredients you find at the farmer’s market…
Farmhouse Style Corn Chowder:
Corn chowder is an American classic. Sweet corn and savory bacon are combined with onions and potatoes to create a hearty chowder that is a meal in itself. Read more
Good News! Good Bay Area Real Estate News!!!
A lot of positive bills, thoughts and activities have been happening on the Bay Area Real Estate Front. I have been trying to write this for a while. Each time I sit down to write there is more I have to add to it. That is a good problem. So exciting! Enjoy the Good News.
Home Buyer’s Delight
You can still get the federal Home Buyer Credit of $8000 for the first time buyer or $6500 for the move up buyer. You must be in contract by the end of April and close by the end of June.
For additional information: http://www.irs.gov/newsroom/article/0,,id=204671,00.html
Because California Home Buyers are special Governor Schwarzenegger signed into law a State credit for home buyers. I personally think this program is great. It helps many people purchase their first home and it puts people to work. A Win-Win!!!
Under the provisions, the bill: Read more
Simple Tricks to Show Your Home Like a Champ!

First impression counts! The most saleable properties are those that show pride of ownership. That’s why most of the new developments display model homes and home-sellers hire professional stagers to “dress up” their home for prospective buyers. This may come with a price as staging may cost anywhere from $1,000- $3,000 depending on the size of the home and the elaborateness of the project. However, the reward is bigger! Sellers “have received 2-8% above market asking price and listings have sold in half the time of a non-staged home” according to Let’s Stage It (www.letsstageit.com).
On the other hand, if you still live in the property and/or you don’t want to pay the money to give your home a complete make-over, start with these simple “5C’s” tricks: Read more
Doing the Right Thing…
As most of our readers know, our Prudential office has kiosks at Serramonte and Tanforan Malls. Many of us agents do regular shifts at the kiosk each month in the hope that we will meet buyers and sellers.
Recently I was covering the night shift, which goes from 6:00 p.m. – 9:00 p.m. It was very quiet that night, but at one point, a very young man stopped by the booth and said he was thinking about selling a house he owns in South San Francisco. I would, normally, be very excited by this (leaping up and down with glee, actually!) Unfortunately, the more we talked, the more I realized that he shouldn’t sell this house.
It seems that he inherited it from his Grandmother and owns it free and clear. He’s still going to college and living in the house. And, while he isn’t thinking about it now, someday he’ll probably have a family and want a house. If he sells it now, the money will be gone and he will be back to struggling like everyone else to afford a home. Read more
Environmental Issues When Buying A Home
I recently had to renew my real estate license for another 4 years and, as part of that process, had to take 45 hours of continuing education. I’ve been selling real estate for 16 years and, after all of that time, you start to think you know it all. Clearly, I was wrong, because I learned a lot from taking these courses.
The course that covers environmental issues in homes was of particular interest. I thought that some of the things I learned might be of help to my readers, so my next few articles will cover some of the environmental issues people need to be aware of. Today, I’ll talk a little about asbestos. Read more
Nothing Personal…It’s Business!
You’ve lovingly taken care of your house for years, have loads of memories, plans for your future and you assume that all these factors will add value for a buyer. Or you’re a buyer and while the neighborhood you like is a little out of your price range, you want to write offers because you grew up there and want your children to have the same experience. Here’s the problem…if you are the buyer, the seller isn’t interested in your story and sellers, a buyer doesn’t really care about the sentimental attachment to your home. In short, buying or selling a home is a business transaction pure and simple. Read more

