Sellers looking at Contract Terms

February 10, 2009 · Shokoofeh Nowbakht · 8 Comments

Buyers and their agents need to be very careful about not only the offer price, but also the terms of the contract. Sellers do not always just accept the highest offer, as one might think.They want to SELL the property and the only way that would happen is Read more

Judging a Book by it’s Cover….Always a Mistake

February 3, 2009 · Kathy Wall · 8 Comments

At our office meeting this morning we discussed the fact that a large chain restaurant plans to offer free breakfasts to anyone who comes to their restaurant tomorrow. I won’t be going, because I have been boycotting them for more years than I can remember, after reading (on many occasions and in several locations) that their corporate culture allowed employees to discriminate again African Americans. I’ve never gone back since.

This made me think about how important our public image is and how one wrong move can cost us a customer for life. We need to be extremely conscious all the time about what we say and how we say it, both with our voices our physical gestures, and our written words. A silly joke that someone finds offensive or the way we discuss a neighborhood at an open house…almost anything can have the potential to lose a client or hurt someone’s feelings. Read more

Have We Hit the Bottom

January 24, 2009 · Nicole Machado · 5 Comments

I was reading the January/February 2009 edition of the California Association of Realtors Magazine and came across this article I thought I would share. The article has good facts with a positive economic forecast for 2009 and the graph is a great visual representation of the history of the market.

To read the full article click on the thumbnail image of the article below, then click once more on the article to make the content larger.

Is Your Agent a Twit?

January 17, 2009 · Jean Joh · 5 Comments

Recently, many people in our office have been learning more and more about social networking sites, such as twitter, Facebook, LinkedIn, FriendFeed…you get the idea. One of the questions I hear often is, “How is twitter going to help me get more business? What good does it do to let people know what I had for breakfast?” The basic answer for this is that this is just another way to make more contacts, put ourselves in front of more people, and hopefully become known as the “real estate experts” in our area. But another question comes to mind: “How do my clients benefit from the fact that I’m on twitter and other such sites?” Here are some reasons why it might be beneficial to you to have an agent actively engaged in social networking on-line:

Open House drawing Black Friday Crowds…

January 12, 2009 · Nicole Machado · 8 Comments

With the Holidays behind us, buyers are back on the Real Estate scene scoping out the latest inventory. This weekend I held a home in SSF open. I had over 65 groups come through and even ran out of fliers & ended up staying well after 4pm as buyers kept showing up. I can’t remember the last time I ran out of fliers or had to stay longer then the open house was scheduled. I felt like I was at a department store on Black Friday and everything was 50% off!
The home was a single family fixer, in a desirable neighborhood. I figured there was an abundance of buyers because it was the first weekend of scheduled open houses, come to find out it wasn’t just my open house that faired well to the buyer’s scene, it was everyone’s.
Every Monday morning my office has its sales meetings. In the meetings we take count of how many people came through our open houses. Today the count was 400. Those are huge numbers which gives us all something to ponder… Buyers are out in droves, prices have come down and interest rates are historically at all time lows, has the market hit its threshold? What are your thoughts? All I can say is when it’s your time to buy or sell, it doesn’t really matter what else is going on around you. That’s the beauty of Real Estate.

An agent can make a difference

January 5, 2009 · David Wang · 9 Comments

as long as we communicate

I have been working with a young couple looking for their first house for 8 month. They have good jobs and great credit. Why haven’t they been able to get a house? We have seen over 70 properties, and I have previewed over 250, their price range and area has a lot of short sales. Over this 8 month time span we have attempted to write 6 offers and finally one looks like it will close.

What I observed in the last few outings when we were looking at properties puzzled me, these two people would drive up to a house and without leaving the car tells me to go straight to the next property. I tell them that it is nice and we should see it but they refuse.

Rent Control – Out of Control

December 31, 2008 · Kathy Wall · 3 Comments

I have an elderly client who purchased a home in San Francisco’s Sunset District many years ago. A few years after the purchase, he and his wife decided to move to Marin and rented the house out to a “friend.”

It’s now about 30 years later and my client desperately needs to sell the home so that he can keep up with ongoing medical bills. You see, his wife had a very bad stroke while on an airplane about 8 years ago and, a year later, ended up with kidney failure. She’s been in a wheelchair and on dialysis ever since. Sadly, they had no insurance at the time of his wife’s stroke and certainly can’t get any now, so he’s been borrowing on the San Francisco house in order to keep up with her numerous and never ending expenses. Now, the payments are ballooning up to a point that he can no longer afford to pay them. Read more

What is Staging?

November 24, 2008 · Francis G. Bautista · 7 Comments

Staging is when a home is furnished and decorated before it is put on the market for sale. A staged home that is well done will highlight each room, but not crowd it. The following are several questions that I will attempt to address, like: How much does it cost? How long will it be furnished for? Who pays for it? Will it yield the seller more money at the end of the sale?

Staging a home can cost any where from several hundred dollars to thousands depending on size of home, services provided and the specifics of each contract. The details of the services you expect from your stager must be outlined in the contract before you sign the dotted line. Staging companies will normally have a minimum time period (days/weeks) that a potential client should fully understand. The cost really depends on exactly how many rooms they (stager) are furnishing and for how long. The contract should stipulate several important items like exactly what time and date the furniture will be installed and removed, what would it cost if you wanted to extend or adjust the time period of your contract?, and who is responsible for the furniture while it sits in your home? It is also important to ask, when does the staging company expect to get paid? Read more