PruCalVoices

Don’t Let Them Buy Your Love…Or Your Listing!
November 27, 2010 · · 3 Comments

There is a phrase related to home selling that has always struck me as a bit odd, even before I got into the business of real estate. “I chose my Realtor ® because they said they could get me XX amount of dollars” is often the refrain of a home seller.  Really?  They can tell you precisely what your house is going to go for in the future.  If a Realtor tells you that, you ask them why they aren’t in Vegas making themselves rich with that skill.

The practice is called “buying a listing” and it can be an effective way to get business.  The problem is, it doesn’t serve the seller.       Read more

PruCalVoices

It’s not what they offer, it’s what you walk away with that counts!
July 9, 2009 · · 4 Comments

Construction photoWhen it comes to buying or selling a property, the conventional wisdom is that it’s all about the offer price and that certainly is a big part of the picture.  However, a seller really needs to think about what they will walk away with, or rather, what they will NET; after all selling expenses are paid out.  As a seller you have to make decisions that in the long run may end up costing you money.    Read more